eJourney · Sales Kit · Internal Launcher

Sales Kit v4 — LXP in the AI era

eJourney is a Learning Experience Platform (LXP) in the AI era — LMS foundation + 3 pillars (GapAnalyzer / AI Assessment / Content Creation) running the learning loop. Descending tier sticker (Rp 250 / 200 / 150K per user/bulan) plus two-channel partner program (Referral commission + VAD wholesale). This page is the launcher — click anything to open the source file.

LOCKED v4 · Wholesale model · 2026-05-11 Internal QA: passed Internal share OK

1 · Pricing — descending volume-rate tier

Per user / bulan

Foundation (LMS — BYO or CanPlus included) + 3 pillars (GapAnalyzer · AI Assessment · Content Creation) running the learning loop. Pricing locked v4 — diskon ladder (Soft −15% rep · Hard −25% commercial owner) per Cell 05 playbook.

Essentials

Rp 250K /user/bln

Min order 500 user

Premium small-batch pilot
Foundation + 3 pillars (entry caps)
Standard support

Growth ⭐

Rp 200K /user/bln

Min order 1.000 user

Default tier · mid-corporate
Foundation + 3 pillars (mid caps)
QBR · priority support · GapAnalyzer 12/yr

Enterprise

Rp 150K /user/bln

Min order 2.500 user

Volume rate · strategic anchor
Foundation + 3 pillars (peak caps)
Elwyn 4 sesi/user · dedicated CSM · custom dev

2 · Partner program — two-channel model

Single attribution · wholesale + services

Referral = commission (one-time finder fee). VAD = wholesale resale (partner buys software at wholesale, sells at retail ≥ MSRP, keeps the spread forever — no Y2 step-down). Plus partner services priced + delivered by partner. Detail di commission-structure.html + partner-pitch-deck.html (LOCKED v4).

Referral · commission

Anda intro qualified lead → eJourney close + deliver. One-time finder fee on Y1 software revenue.

Volume trigger	Y1 finder fee	Y2+
Default (cumulative ≤ Rp 3 M/yr)	10%	—
Volume (cumulative > Rp 3 M/yr)	15%	—

VAD · wholesale resale

Anda buy software at wholesale, resell at retail. Partner margin flat every year customer subscribes. Plus services revenue on top.

Tier	Annual quota	Margin
Standard (Authorized)	none	20%
Accelerator (Silver)	Rp 5 M/yr	25%
Elite (Platinum)	Rp 15 M/yr	35%

3 · File map — by person

100% PDF / HTML · safe to click on screen

Hanya HTML/PDF. Tidak ada file .md di sini — markdown adalah file sumber internal, bukan untuk dibuka di layar.

Sales repCloser · prospect calls

PDFSales Pitch Deck
9 slides untuk meeting 45 menit PDFSales Kit Features
Proof wall + fitur per SKU PDFPricing One-Pager · Growth
Default lampiran follow-up email PDFPricing One-Pager · Enterprise
Untuk prospect 2.500+ user PDFPricing One-Pager · Essentials
Untuk prospect kecil 500+ user

Partner program leadPartner economics · sign-off

PDFPartner Pitch Deck
8 slides untuk recruit partner PDFCommission Structure
A4 explainer untuk partner PDFPartner Kit Features
Detail offering partner end-to-end PDFPricing One-Pager · Simple
Quick reference saat cek deal partner

Outbound repOutbound · sequences

PDFSales Kit Features
Bahan hook + value prop outbound PDFPricing One-Pager · Growth
Lampiran umum email outreach PDFPricing One-Pager · Essentials
Untuk segmen SMB PDFSales Pitch Deck
Reference tone painkiller

LisaDigital marketing · konten

PDFSales Kit Features
Goldmine konten · proof + fitur PDFSales Pitch Deck
Visual brand reference HTMLSales Pitch Deck (HTML)
Design language untuk konten web SVGeJourney Logo
Brand asset vektor

4 · Non-negotiables & status

Baca sebelum pakai

Aturan keras (jangan dilanggar)

Pricing hanya yang locked v4 — diskon harus approval commercial owner per Cell 05 floors.
Min order: Essentials 500 / Growth 1.000 / Enterprise 2.500 user. Di bawah → refer down atau tolak.
Tidak boleh kirim file .md ke prospect — pakai HTML/PDF di folder visual/.
Single attribution — satu komisi per deal, tidak boleh stack Referral + VAD.
Lighthouse program: hanya 5 logo pertama, sampai 30 September 2026.
Lead dengan painkiller, bukan fitur. Anchor di pain akut prospect.
Tidak boleh janji fitur yang tidak ada di catalogue / FAQ.

✓ Sudah locked

Pricing 3-tier (Essentials / Growth / Enterprise)
Komisi partner 2-track (Referral 10/15/20 · VAD 15/25/35)
Single attribution + Convert path + 90-day exclusivity
Lighthouse program (-15 sd -20% untuk 5 logo pertama)
Credibility pack + FAQ + Files 02, 05, 06, 07
4 visual artifact (sales deck · partner deck · 1-pager · komisi)

! Masih perlu review minggu ini

File 01, 03, 04 framing v1 — content benar, perlu align ke 3-tier
Partner-kit 02 + 03 + README masih v1 framing
Brand polish pada HTML (design system formal belum di-apply)
Commercial owner sign-off (gate ke external use)
Live test dengan prospect pertama

5 · Yang masih unknown — jangan claim eksternal

Research backlog

Elwyn integration commercial terms (WTL → eJourney) — pengaruh ke COGS bundle

GapAnalyzer COGS Rp 1.500 — internal estimate, belum pilot-validated

Elwyn STS Chirp production rate — headline Rp 6K, real-world bisa Rp 8-12K

Kompetitor pricing (Ruangguru, Sevima retail) — masih guess, belum sourced

ID L&D budget benchmark — belum sourced, jangan dipakai eksternal

Hard-cash-only ROI worksheet — masih pending (terpisah dari value-based ROI)

6 · Visual artifacts — backlog

Build minggu depan

File berikut belum punya versi HTML / PDF. Sementara tim baca dari source markdown secara internal (jangan dibuka di layar saat share, jangan dikirim ke prospect). Versi visual akan di-build di iterasi berikutnya.

Objections & Battlecards — perlu HTML one-pager handler 12 objection + 5 kompetitor

Outbound Sequences — perlu HTML / PDF template email + WA copy-paste ready

Credibility Pack — perlu standalone proof page (sekarang masih MD; sebagian sudah masuk pitch deck)

FAQ — perlu HTML FAQ page untuk shareable link

Product Catalogue 4 SKU — perlu PDF detail per-SKU (Sales Kit Features sudah cover sebagian)

Partner pitch detail tiers — perlu PDF text companion (Partner Pitch Deck sudah cover slides)

Sales Kit v3.3 · Locked 2026-04-24 · Review ulang 60 hari setelah lighthouse deal pertama close · Source files: internal repo only