eJOURNEY PARTNER PROGRAM · v4
eJourney is a Learning Experience Platform in the AI era.
Two channel models: Referral commission + VAD wholesale resale.
APICTA 2024 winner · 471+ institusi · Yayasan Petra-owned.
Partner Pitch Deck · v4 wholesale · 2026-05-11
Yang berbeda dari program lain
Industry default: Y1 acquisition margin tinggi (untuk insentif close), Y2+ commission dipotong setengah. Partner kehilangan motivasi, customer ditinggal, vendor inherit relationship yang sudah dingin.
PROGRAM LAIN · Commission Y2 step-down
Contoh Growth tier customer (Rp 2,4 Miliar/yr):
| Tahun | Margin Anda |
|---|---|
| Y1 | Rp 840 jt (35%) |
| Y2 | Rp 360 jt (15%) |
| Y3 | Rp 360 jt (15%) |
| Total 3 tahun | Rp 1.560 jt |
eJourney v4 · Wholesale (no step-down)
Same Growth tier customer:
| Tahun | Margin Anda |
|---|---|
| Y1 | Rp 840 jt (35%) |
| Y2 | Rp 840 jt (35%) |
| Y3 | Rp 840 jt (35%) |
| Total 3 tahun | Rp 2.520 jt |
+ Rp 960 jt vs commission program (61% lebih banyak Y1+Y2+Y3)
Dua channel models
🎯 CHANNEL 1 · ONE-TIME
Referral
Anda intro qualified lead → eJourney close + deliver. Finder fee satu kali pada Y1 software revenue.
| Cumulative referred / yr | Finder fee Y1 |
|---|---|
| Default (≤ Rp 3 M/yr) | 10% |
| Volume (> Rp 3 M/yr) | 15% |
Cocok untuk: HR consultants · agencies · complementary vendors · board introductions. Lead protection 60 hari. Resets January. Case-by-case for strategic partners.
🏛️ CHANNEL 2 · RECURRING WHOLESALE
VAD · Wholesale Resale
Anda buy software at wholesale, sell at retail ≥ MSRP, keep the spread forever. Plus your Layer 2 services revenue on top.
| Tier | Annual quota | Margin |
|---|---|---|
| Standard | — | 20% |
| Accelerator | Rp 5 M/yr | 25% |
| Elite | Rp 15 M/yr | 35% |
Cocok untuk: established Indonesian B2B distributors · systems integrators · learning consultancies dengan team delivery. Lead protection 90 hari.
Single-attribution rule: satu deal = satu commission stream. Lead originator gets paid. Case-by-case split (rare) capped per handover safety rule.
3VAD wholesale economics
Standard / Accelerator / Elite — margin Anda flat setiap tahun customer masih subscribe. Plus +MDF 2-3% untuk co-marketing claim.
| Retail (eJourney list) | VAD Standard 20% | VAD Accelerator 25% | VAD Elite 35% |
|---|---|---|---|
| 🌱 Essentials · Rp 250K/user/bulan | Rp 200K wholesale | Rp 187,5K wholesale | Rp 162,5K wholesale |
| 🌳 Growth · Rp 200K/user/bulan | Rp 160K wholesale | Rp 150K wholesale | Rp 130K wholesale |
| 🏛️ Enterprise · Rp 150K/user/bulan | Rp 120K wholesale | Rp 112,5K wholesale | Rp 97,5K wholesale |
Real earnings · 5 Growth-tier customers, Elite tier
Software collected from customers
Rp 12 M/yr
5 × Rp 2,4 M annual
Wholesale Anda bayar eJourney
Rp 7,8 M/yr
Rp 130K × 5K × 12
Software spread margin Anda
Rp 4,2 M/yr
35% · flat setiap tahun
+ Layer 2 services revenue (implementation, training, ongoing CSM) = Rp 2 M+ Y1 · Rp 100-200 jt/customer/yr recurring. Plus +3% MDF Rp 360 jt/yr claimable untuk co-marketing.
Two-layer pricing
Customer melihat satu bundled price + satu accountability line. Behind that: eJourney delivers software, Anda deliver implementation + ongoing services with your pricing.
LAYER 1 · SOFTWARE LICENSE
eJourney delivers · Anda resell at wholesale
LAYER 2 · SERVICES
Anda delivers · Anda monetizes
Yang kami minta back · 5 non-negotiable rules
Karena reputation kami dan reputation Anda share customer feedback. Lima mitigations melindungi customer experience — dan dengan demikian, melindungi book of business Anda jangka panjang.
1
Certification gate
Sales + technical + services exam required sebelum wholesale access. Renewed annually.
2
Customer NPS visibility
Anda report quarterly. NPS < 7 across 2 quarters → tier downgrade atau program exit.
3
Service SLA per tier
Standard: response < 24 jam · Accelerator < 8 jam · Elite < 4 jam. Implementation timing per tier.
4
Customer escalation path
support@ejourney.id accessible untuk semua customer. Partner support fails → vendor escalation. Pattern triggers review.
5
Annual outcome-based review
Commercial owner review setiap partner against customer outcomes (retention, expansion, NPS), bukan revenue volume saja. Tier maintenance = outcome-based.
Yang Anda dapat di kembalikan
Program quality signal · partner retention tinggi · customer outcomes yang membangun book of business compounding · co-marketing MDF.
Onboarding · 4 minggu sampai live
Train-the-trainer cohort. Runbooks. Technical docs. Tier-2 escalation. Modul kustom marketplace. Sales enablement. Quarterly product cohort. Annual partner summit.
MINGGU 1
Agreement + welcome kit
Tanda tangan agreement · terima catalogue, pricing, demo credentials, partner portal access · schedule kick-off call dalam 5 hari kerja
MINGGU 2-3
Train-the-trainer + product immersion
Modul 1-4 di partner LMS · 2 hari workshop live dengan sales enablement lead · first pitch rehearsal dengan mock prospect
MINGGU 4
Certification exam
30-min live pitch ke sales enablement lead + commercial owner · dinilai per rubric · pass threshold 70%+ · dapat re-take dalam 7 hari
POST-CERT
Wholesale access · ongoing
Weekly deal coaching first 90 hari · monthly pipeline review · quarterly business review · annual partner summit di Surabaya/Jakarta
Modul kustom marketplace: Anda boleh sub-contract eJourney content team di Rp 25-30 jt/modul, atau build sendiri dengan template kami. Tier-2 escalation ke eJourney engineering kalau partner support hit product issue — response time per tier SLA.
7Next step
Kami investasi waktu untuk understand book of business Anda + delivery capacity tim Anda. Setelah 60 menit, Anda akan tahu apakah Referral atau VAD yang fit — dan mana tier (Standard / Accelerator / Elite) yang masuk akal di Year 1.
partners@ejourney.id · ejourney.id · WhatsApp 0822-2908-9679
eJourney Partner Pitch Deck · v4 wholesale · 2026-05-11 · APICTA 2024 winner